Building a Following on Snapchat

April 28, 2016

Due to Snapchat not providing definitive total audience numbers, this is not a definitive case study. It’s more or less, me trying something with my channel and providing conclusions. What do I know for sure? As of May 2015, the Division of Student Life’s Snapchat account (MIT Student Life) amassed over 1000...

Read the Post

Snapchat Case Study: Or, How We Learned to Love the Sticker

March 31, 2015

Our goal as members of the Division of Student Life communications team is to show that MIT has a thriving, vibrant community full of activities and events, and to illustrate it in a way that is student engaged and student driven. Springfest is no exception. It is one of the biggest events hosted by the Undergraduate...

Read the Post

Emotional Content: What Bruce Lee Taught Me About Digital Media

November 3, 2014

Let me get this out of the way: Everything that I know about producing content for digital media I learned through Bruce Lee. To be more specific, I learned it through a small scene in his classic film Enter the Dragon. It all starts when Bruce discovers a young student walking around the temple. Upon seeing the...

Read the Post


September 9, 2014

The Division of Student Life wanted to figure out a way to reach the incoming freshman class and get them familiar with our communications channels before they arrived on campus. So, we took the idea that we had for our #goodbyeMIT project (leading up to Commencement 2014), which involved following one senior via...

Read the Post