Stephanie Hatch Leishman

Stephanie Hatch Leishman

Former MIT Social Media Strategist
 

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Remove "Check Out" From Your Social Media Vocabulary

June 2, 2014

Yes, it’s my pet peeve. It’s the use of the phrase “check out.” The phrase isn’t inherently good or bad; what really stands out is its overuse as a sign of vocabulary laziness. In the past 30 days, 10 million tweets used the phrase “check out.” I’ve included some examples below, with the number of times each phrase...

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Q&A with Liz Woodward

May 2, 2014

Liz Woodward manages social media for MIT’s Office of the Arts, more fondly known as Arts at MIT. MIT is a very creative place, and Liz manages social media content that highlights the Institute's juxtaposition of science and art. I asked Liz a few questions about her job.  How long have you been managing your...

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Q&A with Kellen Manning

April 29, 2014

I approached Kellen Manning a week ago to see if he’d be willing to answer some questions about his work. Kellen manages social media for MIT’s Division of Student Life. Kellen, what’s the hardest part of managing social media for your department? Probably the fact that before I got here social media in my department...

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Validation as Part of Social Media Customer Service

March 24, 2014

While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will be much more difficult to use social in this way. Why? Because producing one-way content is easier than dealing with a two-way...

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The Obsession with Best Practices

January 29, 2014

One of the best blog posts I’ve read this month is "Digital labor ou digital volunteer? Marx à l’heure du web 2.0” by Sylvain Léauthier. He argues that the world of personal and professional marketing on the social web has become obsessed with best practices. In this article, Léauthier says (translated from French): "...

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What Is “Dark Social”?

December 20, 2013

You might have noticed an increase in direct referral traffic to pages on your website. This traffic can come from visits that result in bookmarked URLs or typing a URL directly in the browser, but much of this traffic also comes from “dark social." In the past, the term “dark social” sometimes referred to the “dark...

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Where to Start with Facebook Insights

October 28, 2013

Last week I gave a presentation called Introduction to Facebook Insights. Insights can sometimes be overwhelming when you're first learning to use it, so I explained how to start in a few steps: Understand metrics terms. Learn what "Reach" and "Engaged" mean. Learn to tell the difference between Page metrics and Post...

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Google+ for Higher Ed

September 17, 2013

MIT has a large Google+ following, to its main page as well as its many departments, e.g.,: Alumni Association, Computer Science and Artificial Intelligence Laboratory, Center for Civic Media, MIT Energy Initiative, and Earth, Atmospheric, and Planetary Sciences. Earlier this month, those of us who manage Google+...

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Quora: How Ashton Kutcher, Joi Ito, and Drew Houston Respond

August 16, 2013

Ashton Kutcher and Joi Ito Jobs, the movie about Steve Jobs, hits theaters today. People are wondering how well Ashton Kutcher plays the lead role, and this question showed up on Quora: "How did Ashton Kutcher prepare for his role as Steve Jobs in the new movie Jobs?" Although the question was asked in the third...

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A Tour of the New Facebook Insights

July 26, 2013

Facebook is rolling out new Insights. The improvements are apparent in the new design and layout. Insights now includes a dashboard with the following tabs: Overview, Page, Posts, People. Overview In the overview, you can view how your page is doing in likes, general reach, and engagement. Under this, Insights shows...

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