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MIT Commencement 2013

This year, Commencement was as great as ever, although the weather was wetter than usual. Hundreds of people posted about Commencement to different social media networks to share their experiences. I compiled the best tweets, photo, video, links, etc. on Storify:

Are You Ready for Commencement?

Doctoral Hooding

Family and Friends Congratulate the MIT Class of 2013

“Hack the world”: President Reif’s Commencement address

Drew Houston’s Commencement Address

From the Viewpoint of the 2013 Graduates

MIT Commencement 2013: Photos

And finally,

MIT Commencement 2013 (Commencement highlights)

Why Use Images?

I’ll tell you why.

  1. People process visual information faster.
  2. Some concepts are better explained by an image than by text.
  3. Posts with images usually get more engagement.
  4. Images generally take up more space in the news feed.
  5. Images interrupt long passages of text in a good way.
  6. Pages on your website that don’t have images cannot be pinned on Pinterest.
  7. Should your post be viewed in a context with others’ posts, your post will stand out.
  8. Illustrated text is more memorable.

 


Blended RSS Feeds

“RSS” is published online content shown a standardized web feed format. An RSS feed syndicates content in such a way that it is readable by “RSS readers,” such as Google Reader (which will be discontinued in July, so get your Feedly now).

Let’s say you have a lot of RSS feeds for your department. For example, the Department of Mechanical Engineering wants to display all the latest articles, videos, etc. from various channels on their website. Displaying each separately could be a pain. Also, what if they’d like to filter out specific types of content from a specific feed? This is where blended RSS feeds come in. There are tools out there that allow you to combine several feeds into a single feed. Here are two tools that may be useful:

Yahoo Pipes

With Yahoo Pipes, building “pipes” is a visual task, with drag and drop functionality. Start with a blank “canvas” on Yahoo Pipes and drag modules onto your canvas to build a pipe. You can enter a URL for any website and Yahoo Pipes will auto-discover any RSS, RDF or Atom Feed that is embedded on that website. It will fetch all items from that feed. You can then use the filter module to restrict what passes through the pipe. For example, you can block all items that use a certain keyword. Watch this video to see how it works.

Feedwelder

Feedwelder is a tool that is close to launch (sign up on the site to be notified when it’s live). With Feedwelder you can create a “mix” of several RSS feeds (most social media sites have feeds for your content), and get a bit of code to insert into the HTML of your site. You can control the look and feel of your “mix” with an easy drop-down menu of choices for which elements to include (author, title, date, source), and different styles to customize. The mix will pick up the styles from your website to match your site’s look and feel. In addition to being customizable, the tool blends different feeds together. You could blend the feeds of five different blogs by authors from your department (faculty or student blogs, for example), sorted by date, and display those blog posts on your site into one feed (with the authors’ permission). Or you could combine your video posts from Vimeo, YouTube and MIT’s TechTV into one feed for display on your site. You can also save the results of a search as an RSS feed and embed that into your site for a continually updating list of new stories on a topic. Feedwelder’s keyword filter can omit stories that aren’t relevant from your feed. Here’s an example. Feedwelder was co-founded by two MIT staff members and is currently in private beta. Read more about Feedwelder.

Sharpen Your Social Media Savvy in 60 Minutes per Week… Or Shorter

Bruce MendelsohnGuest post by Bruce Mendelsohn
Director, Communications and Outreach
Bernard M. Gordon-MIT Engineering Leadership Program

 

Sharpen Your Social Media Savvy in 60 Minutes per Week… Or Shorter: Using Social Media to Sustain and Strengthen Your Program Relationships

Social media interaction and engagement is about more than the tactics or tools. Experts agree that one of the most effective uses of social media is to build and deepen relationships with customers, and I use that mantra to guide my social media efforts here at MIT. The good news is, you can do it in 60 minutes a week or less.

When you do it right, you’ll exponentially increase your reach, influence, and engagement—because odds are that most of the people you’re trying to reach, influence, and engage are spending more time on social networking sites.

Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month. More people are using social media, as well. While in 2008 only 24% of Americans had a single social-media profile, 56% of Americans do now.

Whether it’s Facebook, Twitter, Tumblr, Pinterest, Google+, LinkedIn, wherever, once you’ve determined where your target audiences are, try using the following social media best practices to build and sustain relationships with them. The two best ways to invest your time are to:

  1. Focus on the most important methods to support your social media efforts;
  2. Use time-saving techniques to create and share your content.

Focus on What’s Important

  • Reinforce your brand: At the most basic level, be sure your organization’s profile is consistent across social media platforms. Design your social media profiles to give your constituents an authentic inside view of your organization.
  • Be credible: You can become a credible resource by providing information related to your program, sharing industry events, program happenings, quotes from board members, faculty, students, and of course your own words. Search for and provide unique, thought-provoking content that encourages users to connect with your organization.
  • Be engaging: Your job is to stimulate desire and action from your audience; how you do that is determined by your goals and creativity. In my experience, photos and videos are among the best ways to get instant engagement and present opportunities for fans to share among their friends. Be genuine and ask for engagement — your audience will respond.
  • Be entertaining! At the same time, an effective way to build and maintain trust is through entertainment. Don’t always post about your organization, your faculty, your students. Provide value in a fun and creative way through relevant daily content, videos, contests, and infographics. Be creative!
  • Acknowledge every comment: If someone comments on your post or photos, like their comment, or thank them or engage them in a conversation on your post.

Use Time-Saving Techniques

  • Repurpose content: With only 12 minutes a day, not only must you be selective; you must also become a master at repurposing content. That doesn’t mean cut, copy, and paste one post across multiple platforms. Polish your wording and you have a “new” post.
  • Be selective: Pick a few social media sites and focus your efforts there. For example, I tweet personally (@brm90) daily, Facebook professionally daily, and use LinkedIn once or twice a week. I post to Yammer once a week or so. When I have a video, I post it to YouTube and TechTV; I post on Twitter and Facebook with a link.
  • Use social media as an icebreaker: Twitter and Facebook are like an elevator pitch. Use your posts to spark a more in-depth, offline conversation. Give your target audience multiple touchpoints to connect with your program.
  • Be consistent: If you are consistent with posts, friends, fans and followers will know what to expect. A good tactic is to post specific content each day of the week; you can utilize weekly hashtags that your constituents will look forward to and share, posting news on certain days: Make it fun, be creative, but be consistent.

While social media savvy may initially require more than 60 minutes a week, the tips above will help you get into a rhythm and establish a posting pattern. Try them and let me know how they work for you!

Resources

Curated content about curated content

Curation is an effective and unique content type. Pawan Deshpande says content curation is “the process of finding, organizing and sharing online content.” In its very basic definition, curation is using your expertise in a field to gather great content around a specific theme and present that content in a way that will educate others.

Beth Kanter explains that organization and meaning take part in the curation process. She defines content curation as “the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.”

Jamie Beckland agrees that curation is more than mere filtering. His definition: “curation is the act of synthesizing and interpreting in order to present a complete record of a concept.” That means more than just tweeting top news. It takes thought to present the whole story through curation.

According to Robin Good, curation “is by definition human-based,” that is, “aggregation is automated, curation is manual.”

Types of curation

It turns out there are many types of content curation. This means there are many possibilities for how you collect, digest, review, present, or explain content for others.

  • “Most bloggers quickly discover that posts that contain lists are popular.” - Ian Cleary
  • Jamie Beckland lists four types of curation: editorial, crowd sourcing, algorithms, and the social graph.
  • Steve Buttry lists some interesting methods of curation: share breaking stories on a topic, give your reactions to a group of articles, create “talker stories” (taking everything people are saying on a topic on different social networks and presenting it as a discussion in one place), and daily features (“best of”).
  • On her website, Heidi Cohen lists a few ways to curate content: make a reading list and link to each article, ask readers to submit favorites, ask lots of people the same question and publish the most interesting answers, or create a top 10 list.

Value of content curation

Curation helps readers by finding for them the valuable content among all the junk.

  • “More and more people are looking to content curation to help them navigate today’s chaotic online world.” - Pawan Deshpande
  • “People are curating the social stream. And, the curation process is more crucial than ever because of the sheer volume to wade through.” - Jamie Beckland

It also helps to get an expert’s perspective and commentary about the content they’ve pulled together.

  • “I believe that there is a role for trusted curators of news, people who have unique access or unique insight, who can get to news more quickly than anybody else, or dive into it more deeply.” - Robin Good
  • “Of course, being a content curator isn’t just about ease. It’s also about the new perspective it brings to your audience. By sharing what you’re reading, you broaden the view of the world for folks who look to you for advice and expose them to new voices.” - Lisa Barone

Given the value of content curation and the expertise and work required, the following is a valid question:

  • “So who is more valuable in the future: the ones who create original content, or those who filter through the noise to curate the most valuable content?” - Christine Erickson

Tips for great content curation

1. Don’t steal/plagiarize. Give credit where credit is due by attributing and linking back to the source.

  • “Share. Don’t Steal. Take the time to give attribution, links back, and credit.” - Steve Rosenbaum
  • “Pretending it is your own personal wisdom when it’s not, is not good.” - Cath Pope

2. Use discretion and be human. Don’t automatically aggregate anything and everything that has been published on the subject. Readers depend on your expertise.

  • Joyce Seitzinger defines a few types of bad curation, such as the “national enquirer” type, which shares bad and good content and doesn’t use discrimination, or “the robot” type, that posts lots of automated content with no personal comments or ways to give it meaning/context.

Reporting On Your Social Media Analytics

If you manage social media accounts for your department or school, you should be regularly and consistently looking at your analytics. Pull and file reports so you can evaluate changes over time.

How often should I pull reports?

  • How often you pull reports should depend upon how often you meet with your supervisor/team as well as upon decision-making timetables. For example, you don’t want to look at analytics in mid-January if you discuss your content strategy at the beginning of January. Try to align decision-making with the time you digest the analytics so the two work together. Look at the analytics, learn from your observations, and make action plans that you will carry out. Otherwise, what good are the analytics?
  • The frequency should also depend on what you can actually handle in your job description. Some departments wouldn’t be able to look at numbers as frequently as others because staff members are not given time to work on it. Do you supervise a staff member who manages your department’s social media accounts? Give him or her a bit more time for analytics.
  • Given the above, I would say that at a minimum someone should be looking at the department analytics/insights at least once per month as well as a yearly review at a time that is not high stress. Mid-January 2013 for the 2012 review, for example, works fine. Because some platforms like Twitter are usually much higher-volume, a weekly report is nice. You might want to set up automatic reporting from a software tool.  For example, HootSuite and SproutSocial can send you a weekly report via email.

Automate monitoring and analytics and put more time into manual content management. Many organizations do the exact opposite.

What should I be looking for?

  • Determine your definition of success. What are your non-social media goals, and is social media helping you reach those goals. What numbers would help you determine if that is so?
  • Successes. What gave you the most return on your investment of time/money/resources?
  • Failures. What gave you the least return on your investment, even in the long run?

How should I display the information?

Try an integrated analytical approach. Analytics should not be pulled in network-specific vacuums. Don’t report on and discuss Facebook Insights separately from YouTube views, for example, if you are embedding YouTube videos on your Facebook page. Your social network and website analytics should be shown together, oftentimes within the same charts. A flow chart with numbers is a way to report on how most people arrived at a certain page on your website via social. Another method is to show a line graph with two lines, one for Twitter clicks and another for website views.

37 Ways MIT Uses Yammer

Yammer is an enterprise social platform being used by hundreds of employees at MIT for networking, project management, faculty-student collaboration, teamwork, onboarding, learning, talent management, team formation, and more.
Yammer
Here is a list of actions we take on Yammer. Word of advice: Yammer is as awesome as you make it. Collaboration starts with you.

  1.  Ask for feedback. Tell everyone what you’re working on or an idea for which you want feedback.
  2. List your expertise in your bio so people know what you do beyond the job title listed in the MIT directory.
  3. Share interesting links to research, articles, infographics, etc.
  4. Post something fun. Help people loosen up when the stress is high.
  5. Upload a PDF to gather comments and feedback.
  6. Start a page and edit the document together in real-time (or on your own schedules).
  7. Post an event or meeting - it only takes one click to RSVP. This can save an administrative assistant from having to sift through emails and count responses.
  8. Tag posts and documents with topics so people can search for them later.
  9. Start a poll to get some immediate feedback (what to order for lunch, when to hold a meeting, what course of action should be taken on a project).
  10. Post an idea. See what ideas build from it in the replies.
  11. Ask a thought-provoking question. Or share a question already asked. (I asked my colleagues “What is a thought leader?” and got some great responses.)
  12. Ask when you don’t know who to ask. One colleague had a question, but didn’t know who to email or even which office to approach. Several helpful responses answered her question quickly. This process a lot less frustrating than calling around different offices, searching on different websites, or sending several emails in an effort to reach someone who might know the answer.
  13. Answer questions. When you see a question, try helping out.
  14. Thank someone. Their manager might see it.
  15. Praise someone for a specific achievement. The Yammer praise feature is a great form of recognition because it is visible to everyone in the team.
  16. ‘Like’ a post to acknowledge you’ve read it and are on board.
  17. Start a private Yammer group for a team within your department.
  18. Start a public Yammer group (public = MIT-only) for a job function relevant to many departments. For example, we have a Yammer group called “MIT Communicators/Writers/Editors” for all MIT employees whose job involves communications, writing, and/or editing. Don’t create a new group until you have searched first. It is likely a similar group already exists.
  19. Join an interest group that spans many departments across MIT. For example, the iPads at MIT group, the training-at-MIT group, the Web Design and Development group, or the bicycle commuters group. While the admin of a moira list (email list) is usually unclear, Yammer is clear: it displays the admin for each group.
  20. Participate in all-company discussions: now you can work out of your silo.
  21. Follow someone. Network outside your department!
  22. Finally learn the name of the colleague you took too long to introduce yourself to, or forgot the name of, without the awkward asking-the-name-again part.
  23. Introduce yourself in person more easily to a colleague you’ve never met: “I’ve noticed you on Yammer!”
  24. Connect with people in different departments with similar job titles, project types, or interests – people you would not have met otherwise!
  25. Learn. Watch how others work, read their ideas, and follow experts.
  26. Send a private message. Discuss an idea one-on-one with someone outside the group setting.
  27. Reduce emails: hold a discussion on Yammer. It will show up as one thread that can collapse rather than several separate emails.
  28. Give updates. Yammer allows you to be more transparent with your team and keep them in the know without them feeling like their inboxes are over-burdened.
  29. Discuss within groups. Email requires setting up filters. While in email you may have to manually categorize emails from a colleague who is a member of multiple groups, discussions happen within groups on Yammer, so your discussions are already separated by those groups.
  30. Forward newsletters without the forward. Instead of forwarding an interesting html email from a subscription, click on “can’t view this email” at the top of the HTML design to be taken to the web version and then link to the web version of the newsletter in Yammer. No more email with awkward indents.
  31. Find files quickly. Files are all stored within the files tab so you don’t have to search through your email for that attachment again. All files are automatically stored together. Phew!
  32. Follow a document. Click on “follow” next to a document and be able to know when a newer version of that document is uploaded.
  33. Tag someone in a discussion to alert them that you need their participation.
  34. Post a powerpoint presentation to promote discussion underneath the whole presentation. Colleagues can also comment on individual slides. No more emailing presentations back and forth!
  35. Photos. Post a photo from an event. You can also post infographics, visualizations, charts, graphs, etc.
  36. Link to a video. YouTube videos play right in Yammer instead of taking you to the YouTube site. I have used this for posting Lynda.com training videos from their YouTube channel.
  37. Meeting Notes. Post your meeting notes and allow people to ‘like’ to acknowledge they’ve read them. Less silence from the team  (“did they actually read it?”) or lots of “ok” or “thanks” responses as separate emails. Also, team members can comment right below the file – no extra messages to take up inbox space.

How do you use Yammer to work more effectively and collaboratively with your team?

Personal vs. Department Identity in Social Media

A few days ago I received an email from a colleague who manages social media for an MIT program. She wrote, “One thing that really confuses me is how to brand myself in relationship to [the program]. People reach me more than others via [the program's] social media accounts. Sometimes people ask ‘Who is behind this account?’ You’re so good at branding yourself but maintaining the proper relationship to MIT in general.” She mentioned this would be a good blog post, so here we are.

Guidelines for managing a department’s social media account: 

  • Don’t include dates or personal names in the department’s social media branding when it comes to permanent aspects, such as a Twitter handle or Soundcloud username. For example, if your last name were Smith, the Math department should not have a Twitter handle like @smithMIT2012, even if the Twitter name or bio states “Department of Mathematics.”
  • You may choose to include the name of the manager in the account’s biography section. For example, “Managed by Mary Smith, assistant to the president.” However, this is not required.
  • When several people manage – or share – department-relevant insights to a single social networking account, they can tag their posts with a caret, such as “Come join us at the career fair today! ^MS”, where “MS” might equal “Mary Smith” (you would use your own initials after the tweet). If you choose to use this system, make sure visitors understand to whom the initials belong. You may provide a key in the background graphic or in the bio/about section.
  • Do not post content to the department’s account that is not relevant to the department, including personal posts or retweets of content that contradicts the department’s priorities, brand, or voice.

No one should feel obligated to have a personal social media account apart from their department. However, it can be beneficial to give yourself a voice as a professional in your field. It’s good to network and share knowledge with like-minded individuals and organizations.

Guidelines for managing a personal social media account apart from the department’s account: 

  • Do not include “MIT” in your permanent handle/username unless you intend to post all content on that account as an official representative of MIT or in your official capacity at MIT.
  • You may include MIT among other roles and interests in your biography or ‘about’ section. After all, it is a part of who you are as a whole. If you only include your role at MIT in the bio and nothing else, it may be interpreted that you are speaking in your official capacity at all times. Therefore, make sure it is clear in your bio that it is a personal account by stating so or by including other roles in addition to what you do for MIT. This will make it obvious that you are representing yourself as a thought leader in a certain field of interest instead of as a university representative.
  • If you choose to have an account for your role at MIT (e.g., Dean Ortiz’s Facebook page), all of your posts should be appropriate and relevant to your role at MIT.
  • If you choose to have a personal professional account, it is fine to talk about MIT among your non-MIT thoughts, now that you’ve made it clear this is a personal account. However, you don’t want the account to be too scattered. After all, this is your professional brand. I sometimes include hashtags in my bio: for example, your bio could say “I post about #engineering #systemsdesign #MIT and #innovation.” As you focus your posts on subjects relevant to your field, you will develop a strong brand as a thought leader in those related subjects.
  • Keep content you produce for work and your personal content separate. For example, do not put personal photos on a photo-sharing social networking account for your department.

Snip.it

Update (1/24/13): Snip.it is joining forces with Yahoo. Profiles are not accessible during this transition. Read more here.

What Pinterest is for pictures, Snip.it is for articles. Snip.it fits an important niche for grouping and sharing articles. For example, take a look at MIT’s profile.

To ‘snip’ an article, click on the scissors ‘new snip’ icon. You will paste a URL and then choose a collection in which to place the saved article. Some examples include Donavon Roberson’s collection on leadership and recent articles about MIT research in space, planetary science, and astronomy.

Snip.it groups are formed to collaboratively share articles on topics of collective interest, such as the Archaeology group. To join a group, you must choose one or more of your collections to be a part of the group. Every time you snip an article to your collection, it will appear in the group feed as well. The search box allows users to search for individuals, collections, single articles, and group.

This network is great for knowledge-sharing, bookmarking, browsing, informal learning, and research. Comment and share your thoughts about this network: how are you using Snip.it?

“Meltdown”: A Twitter Case Study

Meltdown,” a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It’s like listening in on what people are saying to each other about a particular topic.

Between October and December 2012 many people shared the post using the share tool beneath the post. More than 4,300 individuals “liked” the post on Facebook, more than 1,000 individuals posted the link on Reddit, and the article was sent through the email share button more than 500 times. The post received over 200 comments, including a comment from MIT President Rafael Reif.

The reaction on Twitter

By clicking on the Twitter button below the post, a pre-written tweet pops up for the user that says: “Meltdown | MIT Admissions via @sharethis,” with a shortened link. However, many users can write their own tweet. Although the article pointed out negative stress students experience at MIT, the reaction was positive.

Check out this great article about an MIT student who blogged about her struggles with mental health in college:http://t.co/9T0Zne2V
@TransitionsRTC
TransitionsRTC

 

The reaction on Twitter was positive for several reasons:

  1. Twitter reactions showed that the post resonated with students around the globe, not just at MIT. Several individuals retweeted the same phrase: “MIT ‘Meltdown’ Blog Resonates with Stressed-Out Students.” This indicates that posting about this difficult subject, even exposing some of the negative parts, is actually a service for students. This makes sense coming from MIT, which brands itself as a global university addressing the world’s greatest challenges, including challenges from which MIT students are not exempt (like stress in college).
    MIT 'Meltdown' Blog Resonates With Stressed-Out Students http://t.co/OTyf96LW
    @commonhealth
    CommonHealth
  2. Twitter reactions showed that the post resonated with people in general who experience stress.
    MIT 'Meltdown' Blog Resonates With Stressed http://t.co/zONtmVYm
    @rodwollens645
    Stop Your Anxiety
  3. Twitter reactions showed that the post supported MIT Admissions’ positive reputation, of which transparency is a key component.
    I love and appreciate the honesty of the MIT Admissions dept. Today's blog post re: a meltdown: http://t.co/4iCtO7FM (via @)
    @anindita
    anindita
  4. Some tweets indicated that other MIT students acknowledge the difficulty as something to be proud of. For them, the endearing term “IHTFP” means the experience was hard, but worth it.
    #MIT #IHTFP4Lifehttp://t.co/mLvj4iOmThose that haven't been, have no idea; those who have, would still do it over. #irony
    @darklordmtt
    Darklordmtt
  5. Lydia – as the quintessential MIT student – overcame the challenge, so her post serves as a guide teaching students how to cope successfully. Many of the reactions specifically focused on Lydia were also positive, such as one tweet calling her “brave”.
    Brave student speaks up about the hard landing of arriving at MIT. "MIT is hard. It's not just the course load" http://t.co/9LYGT4b9
    @jvshah
    Jagesh V. Shah

    Higher Ed angst and how to cope. Lessons from an @ student. http://t.co/QjOV6QMU
    @JohnDavidow
    John Davidow