A blog for social media communicators at MIT

Interview with Nicole Morell

By Stephanie Hatch Leishman March 9, 2015

Nicole Morell is the MIT Alumni Association’s social media community manager. She manages day-to-day social media and writes for the Slice of MIT blog. Nicole shares her insights into her favorite social network, as well as the challenges and successes she’s had on the job.  What is your favorite social network and...

Read the Post

Interview with Esther Wallace

By Stephanie Hatch Leishman February 24, 2015

Recently, I asked Esther Wallace, assistant director of marketing and communications for MIT Recreational Sports, to talk about her efforts with social media. She offered her insights on creating content and engaging with key audiences. What is your favorite social media network and why? Pinterest is my personal...

Read the Post

Interview with Zach Church

By Stephanie Hatch Leishman February 6, 2015

As associate director of news, Zach Church manages news and content for the MIT Sloan School of Management. He also oversees social media management and strategy, so I asked him about his experiences with social media, how he reports on analytics, and how he has changed the way he manages content. What is your...

Read the Post

Youtility

By Stephanie Hatch Leishman January 15, 2015

This past fall, I attended a presentation by Jay Baer in which he talked about “Youtility.” Marketing and customer service are colliding, and less than half of the public trusts advertising, according to Baer. As I listened to him describe the state of advertising, one statement stuck out. He said, “Stop trying to be...

Read the Post

5 Tips for Making a Google Hangout Bilingual

By Nse Umoh Esema December 30, 2014

At the Community Innovators Lab, we’ve been experimenting with making our social media events bilingual. Read about our first-ever bilingual Twitter chat.  Our most recent foray has been to make a Google Hangout bilingual. In late October, in collaboration with our partner Manos Visibles, we hosted a Google Hangout...

Read the Post

Case Study: Hosting the #MITAlum Twitter Chat

By Nicole Morell December 15, 2014

In October, the MIT Alumni Association hosted the #MITAlum Twitter chat “MIT Alumni and the Final Frontier.” This chat featured six alumni working in space exploration and tied in with AeroAstro’s Centennial celebration. This chat had big levels of engagement, high numbers of alumni taking part, and reached over 80,...

Read the Post

Case Study: Social Media at the CAST Symposium

By Elizabeth Woodward December 2, 2014

The MIT Center for Art, Science & Technology hosted “Seeing / Sounding / Sensing,” an intensive two-day symposium that invited creative artists to join with philosophers, cognitive neuroscientists, anthropologists, historians and scholars from a range of disciplines in an open-ended discussion about knowledge...

Read the Post

Emotional Content: What Bruce Lee Taught Me About Digital Media

By Kellen Manning November 3, 2014

Let me get this out of the way: Everything that I know about producing content for digital media I learned through Bruce Lee. To be more specific, I learned it through a small scene in his classic film Enter the Dragon. It all starts when Bruce discovers a young student walking around the temple. Upon seeing the...

Read the Post

Hosting a Bilingual Twitter Chat

By Nse Umoh Esema September 23, 2014

On September 5, MIT’s Community Innovators Lab (@MITCoLab) co-facilitated a bilingual Twitter chat with its innovation school, Escuela de Innovación Comunitaria (@InnovacionC). The topic of the chat was leveraging ethnic identity to build community power. Along with a local partner, Manos Visibles, MIT CoLab recently...

Read the Post

#helloMIT

By Kellen Manning September 9, 2014

The Division of Student Life wanted to figure out a way to reach the incoming freshman class and get them familiar with our communications channels before they arrived on campus. So, we took the idea that we had for our #goodbyeMIT project (leading up to Commencement 2014), which involved following one senior via...

Read the Post

Go to Blog Archives