A blog for social media communicators at MIT

Case Study: Hosting the #MITAlum Twitter Chat

By Nicole Morell December 15, 2014

In October, the MIT Alumni Association hosted the #MITAlum Twitter chat “MIT Alumni and the Final Frontier.” This chat featured six alumni working in space exploration and tied in with AeroAstro’s Centennial celebration. This chat had big levels of engagement, high numbers of alumni taking part, and reached over 80,...

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Case Study: Social Media at the CAST Symposium

By Elizabeth Woodward December 2, 2014

The MIT Center for Art, Science & Technology hosted “Seeing / Sounding / Sensing,” an intensive two-day symposium that invited creative artists to join with philosophers, cognitive neuroscientists, anthropologists, historians and scholars from a range of disciplines in an open-ended discussion about knowledge...

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Emotional Content: What Bruce Lee Taught Me About Digital Media

By Kellen Manning November 3, 2014

Let me get this out of the way: Everything that I know about producing content for digital media I learned through Bruce Lee. To be more specific, I learned it through a small scene in his classic film Enter the Dragon. It all starts when Bruce discovers a young student walking around the temple. Upon seeing the...

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Hosting a Bilingual Twitter Chat

By Nse Umoh Esema September 23, 2014

On September 5, MIT’s Community Innovators Lab (@MITCoLab) co-facilitated a bilingual Twitter chat with its innovation school, Escuela de Innovación Comunitaria (@InnovacionC). The topic of the chat was leveraging ethnic identity to build community power. Along with a local partner, Manos Visibles, MIT CoLab recently...

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#helloMIT

By Kellen Manning September 9, 2014

The Division of Student Life wanted to figure out a way to reach the incoming freshman class and get them familiar with our communications channels before they arrived on campus. So, we took the idea that we had for our #goodbyeMIT project (leading up to Commencement 2014), which involved following one senior via...

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The New MIT Connect

By Stephanie Hatch Leishman September 3, 2014

MIT Connect allows the world to explore MIT through social media. It was first launched in 2012 (read the MIT news article), with two main pages: the home page and the blog. The home page featured a header of recent social media posts, a “discover” section featuring suggested profiles of MIT departments on social...

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MIT + SXSW

By Stephanie Hatch Leishman August 28, 2014

South by Southwest, usually referred to as SXSW, is an annual music, film, and interactive conference and festival held in Austin, Texas. The “interactive” portion usually goes by the hashtag #SXSWi on Twitter, and while music and film are a big part of the event, the interactive part features the creativity of gaming...

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MIT Commencement 2014

By Stephanie Hatch Leishman June 24, 2014

Thanks to the departments that actively participated in Commencement via social media. Many departments saw a growth in followers and engagement as a benefit of their activity surrounding the event. At MIT, we used the hashtag #MIT2014, which followed the pattern set in earlier years (e.g., #MIT2013, #MIT2012). We...

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Remove "Check Out" From Your Social Media Vocabulary

By Stephanie Hatch Leishman June 2, 2014

Yes, it’s my pet peeve. It’s the use of the phrase “check out.” The phrase isn’t inherently good or bad; what really stands out is its overuse as a sign of vocabulary laziness. In the past 30 days, 10 million tweets used the phrase “check out.” I’ve included some examples below, with the number of times each phrase...

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Validation as Part of Social Media Customer Service

By Stephanie Hatch Leishman March 24, 2014

While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will be much more difficult to use social in this way. Why? Because producing one-way content is easier than dealing with a two-way...

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