A blog for social media communicators at MIT

Hosting a Bilingual Twitter Chat

By Nse Umoh Esema September 23, 2014

On September 5, MIT’s Community Innovators Lab (@MITCoLab) co-facilitated a bilingual Twitter chat with its innovation school, Escuela de Innovación Comunitaria (@InnovacionC). The topic of the chat was leveraging ethnic identity to build community power. Along with a local partner, Manos Visibles, MIT CoLab recently...

Read the Post

#helloMIT

By Kellen Manning September 9, 2014

The Division of Student Life wanted to figure out a way to reach the incoming freshman class and get them familiar with our communications channels before they arrived on campus. So, we took the idea that we had for our #goodbyeMIT project (leading up to Commencement 2014), which involved following one senior via...

Read the Post

The New MIT Connect

By Stephanie Hatch Leishman September 3, 2014

MIT Connect allows the world to explore MIT through social media. It was first launched in 2012 (read the MIT news article), with two main pages: the home page and the blog. The home page featured a header of recent social media posts, a “discover” section featuring suggested profiles of MIT departments on social...

Read the Post

MIT + SXSW

By Stephanie Hatch Leishman August 28, 2014

South by Southwest, usually referred to as SXSW, is an annual music, film, and interactive conference and festival held in Austin, Texas. The “interactive” portion usually goes by the hashtag #SXSWi on Twitter, and while music and film are a big part of the event, the interactive part features the creativity of gaming...

Read the Post

MIT Commencement 2014

By Stephanie Hatch Leishman June 24, 2014

Thanks to the departments that actively participated in Commencement via social media. Many departments saw a growth in followers and engagement as a benefit of their activity surrounding the event. At MIT, we used the hashtag #MIT2014, which followed the pattern set in earlier years (e.g., #MIT2013, #MIT2012). We...

Read the Post

Remove "Check Out" From Your Social Media Vocabulary

By Stephanie Hatch Leishman June 2, 2014

Yes, it’s my pet peeve. It’s the use of the phrase “check out.” The phrase isn’t inherently good or bad; what really stands out is its overuse as a sign of vocabulary laziness. In the past 30 days, 10 million tweets used the phrase “check out.” I’ve included some examples below, with the number of times each phrase...

Read the Post

Validation as Part of Social Media Customer Service

By Stephanie Hatch Leishman March 24, 2014

While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will be much more difficult to use social in this way. Why? Because producing one-way content is easier than dealing with a two-way...

Read the Post

What Kind of Experience Does Your Content Provide?

By Scott Murray March 7, 2014

There’s more to meeting audience needs than providing the right information. Medill on Media Engagement (by Northwestern’s Medill School of Journalism) organizes content creation around a core question: What kind of experience does your content provide? Through their study of media engagement, Medill scholars have...

Read the Post

CPS Presentations for Spring 2014

By Bara Blender February 19, 2014

Communication Production Services invites MIT communications staff to attend our spring presentations. Registration is required, and the location will be provided upon confirmation. Social Media for Events March 12, 2014 2:30-3:30 p.m. With social media, you can feel the pulse of an event and listen in on the many...

Read the Post

The Obsession with Best Practices

By Stephanie Hatch Leishman January 29, 2014

One of the best blog posts I’ve read this month is "Digital labor ou digital volunteer? Marx à l’heure du web 2.0” by Sylvain Léauthier. He argues that the world of personal and professional marketing on the social web has become obsessed with best practices. In this article, Léauthier says (translated from French): "...

Read the Post

Go to Blog Archives