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Applying Youtility to Pinterest

By Esther Wallace April 16, 2015

A previous post by Stephanie Leishman and the overall discussion on Youtility inspired us at MIT Recreation to ask ourselves the question “How can our social media be more useful to our audience?”  What better place to start answering this question than with Pinterest, a platform designed for exploration and...

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Youtility

By Stephanie Hatch Leishman January 15, 2015

This past fall, I attended a presentation by Jay Baer in which he talked about “Youtility.” Marketing and customer service are colliding, and less than half of the public trusts advertising, according to Baer. As I listened to him describe the state of advertising, one statement stuck out. He said, “Stop trying to be...

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Emotional Content: What Bruce Lee Taught Me About Digital Media

By Kellen Manning November 3, 2014

Let me get this out of the way: Everything that I know about producing content for digital media I learned through Bruce Lee. To be more specific, I learned it through a small scene in his classic film Enter the Dragon. It all starts when Bruce discovers a young student walking around the temple. Upon seeing the...

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Remove "Check Out" From Your Social Media Vocabulary

By Stephanie Hatch Leishman June 2, 2014

Yes, it’s my pet peeve. It’s the use of the phrase “check out.” The phrase isn’t inherently good or bad; what really stands out is its overuse as a sign of vocabulary laziness. In the past 30 days, 10 million tweets used the phrase “check out.” I’ve included some examples below, with the number of times each phrase...

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Why Use Images?

By Stephanie Hatch Leishman May 17, 2013

I'll tell you why. People process visual information faster. Some concepts are better explained by an image than by text. Posts with images usually get more engagement. Images generally take up more space in the news feed. Images interrupt long passages of text in a good way. Pages on your website that don't have...

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Curated content about curated content

By Stephanie Hatch Leishman March 1, 2013

Curation is an effective and unique content type. Pawan Deshpande says content curation is "the process of finding, organizing and sharing online content." In its very basic definition, curation is using your expertise in a field to gather great content around a specific theme and present that content in a way that...

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Repurposing Content for Social Media

By Stephanie Hatch Leishman December 10, 2012

Academic departments produce a lot of content. Faculty members are always writing and teaching, academic departments are producing communications materials in various print and digital formats, and campus services have marketing materials on hand. A lot of the content you are already producing can be posted to social...

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CPS Photo Library

By Tom Pixton November 16, 2012

Are you looking for compelling MIT photos to help your department’s next communication project? Communication Production Services’ photo library, hosted on Flickr, features students, buildings, labs and campus life, in addition to a collection of historical photos courtesy of the Museum and Libraries Archives. The...

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Time Management for Social Media

By Stephanie Hatch Leishman October 17, 2012

Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...

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Don't send Facebook posts directly to Twitter

By Stephanie Hatch Leishman September 4, 2012

When it comes to automating posts, you might consider sending the post from the platform with the most limitations and automate from there. Otherwise, you run into trouble. For example, if you are sending posts from Facebook to Twitter automatically, posts will appear truncated on Twitter because Twitter's character...

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