A blog for social media communicators at MIT

#alwaysMIT

By Stephanie Hatch Leishman June 30, 2015

In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was proposed was #MITmemories. It seemed like a straightforward choice, but “memory” was a word overused in alumni and graduation...

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Applying Youtility to Pinterest

By Esther Wallace April 16, 2015

A previous post by Stephanie Leishman and the overall discussion on Youtility inspired us at MIT Recreation to ask ourselves the question “How can our social media be more useful to our audience?”  What better place to start answering this question than with Pinterest, a platform designed for exploration and...

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Snapchat Case Study: Or, How We Learned to Love the Sticker

By Kellen Manning, Joe Johnson March 31, 2015

Our goal as members of the Division of Student Life communications team is to show that MIT has a thriving, vibrant community full of activities and events, and to illustrate it in a way that is student engaged and student driven. Springfest is no exception. It is one of the biggest events hosted by the Undergraduate...

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Interview with Nicole Morell

By Stephanie Hatch Leishman March 9, 2015

Nicole Morell is the MIT Alumni Association’s social media community manager. She manages day-to-day social media and writes for the Slice of MIT blog. Nicole shares her insights into her favorite social network, as well as the challenges and successes she’s had on the job.  What is your favorite social network and...

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Interview with Esther Wallace

By Stephanie Hatch Leishman February 24, 2015

Recently, I asked Esther Wallace, assistant director of marketing and communications for MIT Recreational Sports, to talk about her efforts with social media. She offered her insights on creating content and engaging with key audiences. What is your favorite social media network and why? Pinterest is my personal...

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Interview with Zach Church

By Stephanie Hatch Leishman February 6, 2015

As associate director of news, Zach Church manages news and content for the MIT Sloan School of Management. He also oversees social media management and strategy, so I asked him about his experiences with social media, how he reports on analytics, and how he has changed the way he manages content. What is your...

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Youtility

By Stephanie Hatch Leishman January 15, 2015

This past fall, I attended a presentation by Jay Baer in which he talked about “Youtility.” Marketing and customer service are colliding, and less than half of the public trusts advertising, according to Baer. As I listened to him describe the state of advertising, one statement stuck out. He said, “Stop trying to be...

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5 Tips for Making a Google Hangout Bilingual

By Nse Umoh Esema December 30, 2014

At the Community Innovators Lab, we’ve been experimenting with making our social media events bilingual. Read about our first-ever bilingual Twitter chat.  Our most recent foray has been to make a Google Hangout bilingual. In late October, in collaboration with our partner Manos Visibles, we hosted a Google Hangout...

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Case Study: Hosting the #MITAlum Twitter Chat

By Nicole Morell December 15, 2014

In October, the MIT Alumni Association hosted the #MITAlum Twitter chat “MIT Alumni and the Final Frontier.” This chat featured six alumni working in space exploration and tied in with AeroAstro’s Centennial celebration. This chat had big levels of engagement, high numbers of alumni taking part, and reached over 80,...

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Case Study: Social Media at the CAST Symposium

By Elizabeth Woodward December 2, 2014

The MIT Center for Art, Science & Technology hosted “Seeing / Sounding / Sensing,” an intensive two-day symposium that invited creative artists to join with philosophers, cognitive neuroscientists, anthropologists, historians and scholars from a range of disciplines in an open-ended discussion about knowledge...

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