How Colleges and Universities Use Instagram

July 1, 2013

Large Pi Symbol in Hayden Library 

Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher education instagramming. These methods are not only for main university accounts, but can be used by specific departments, labs, programs, and offices. Ways to spice up your department's Instagram account:

Show a different point of view

Look back on history

Show off the campus

Show off students

Show off alumni/ae

Have fun

Start a hashtag

Spotlight others' photos (with permission)

Challenge your followers

Share a quotation

Celebrate special days

Focus on the details

Capture an extraordinary moment

P.S. Sometimes it's just creepy how similar some universities are. 

Posted By
Stephanie Hatch Leishman

Stephanie Hatch Leishman

Social Media Strategist
Massachusetts Institute of Technology
Communication Production Services

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