A blog for social media communicators at MIT



Election 2012: Twitter and Infographics

By Stephanie Hatch Leishman November 9, 2012

Yesterday I watched Twitter, especially observing tweets using the hashtag #election2012. A lot of people expressed their political beliefs via Twitter, making the social network an important place for debate and discussion. I was surprised to see such a difference between the Obama and Romney Twitter campaigns during...

Read the Post

Direct Marketing and Nanotargeting

By Stephanie Hatch Leishman May 1, 2012

Today I noticed books at discount prices placed outside the MIT Press. One title caught my eye. It is Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow. There are some relevant learnings I am gaining from this book. It was written in 2006; to give you a sense of how old that is in social media...

Read the Post

Advertising: Facebook vs. LinkedIn

By Stephanie Hatch Leishman March 21, 2012

Update (7/17/14): Some of this information may be out of date. A great way to target people is to place ads on social networks where the most people can be found. Ads on LinkedIn and on Facebook can be successful when worded effectively, targeted correctly, and timed well. Here are a few comparisons of the two...

Read the Post