A blog for social media communicators at MIT

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athletics

Applying Youtility to Pinterest

By Esther Wallace April 16, 2015

A previous post by Stephanie Leishman and the overall discussion on Youtility inspired us at MIT Recreation to ask ourselves the question “How can our social media be more useful to our audience?”  What better place to start answering this question than with Pinterest, a platform designed for exploration and...

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Interview with Esther Wallace

By Stephanie Hatch Leishman February 24, 2015

Recently, I asked Esther Wallace, assistant director of marketing and communications for MIT Recreational Sports, to talk about her efforts with social media. She offered her insights on creating content and engaging with key audiences. What is your favorite social media network and why? Pinterest is my personal...

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Highlights from the Ivy Plus Social Media Conference

By Stephanie Hatch Leishman October 29, 2012

This past weekend I met in Princeton, New Jersey with colleagues from other universities to talk about social media. Here are some of the highlights from our roundtable discussions. Unique voice: how unique can a university be? Examples of tweeters with non-standard voices: take a look at Father Marquette and Spike...

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