A blog for social media communicators at MIT



Q&A with Kellen Manning

By Stephanie Hatch Leishman April 29, 2014

I approached Kellen Manning a week ago to see if he’d be willing to answer some questions about his work. Kellen manages social media for MIT’s Division of Student Life. Kellen, what’s the hardest part of managing social media for your department? Probably the fact that before I got here social media in my department...

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What Is “Dark Social”?

By Stephanie Hatch Leishman December 20, 2013

You might have noticed an increase in direct referral traffic to pages on your website. This traffic can come from visits that result in bookmarked URLs or typing a URL directly in the browser, but much of this traffic also comes from “dark social." In the past, the term “dark social” sometimes referred to the “dark...

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A Tour of the New Facebook Insights

By Stephanie Hatch Leishman July 26, 2013

Facebook is rolling out new Insights. The improvements are apparent in the new design and layout. Insights now includes a dashboard with the following tabs: Overview, Page, Posts, People. Overview In the overview, you can view how your page is doing in likes, general reach, and engagement. Under this, Insights shows...

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Sharpen Your Social Media Savvy in 60 Minutes per Week… Or Shorter

By Bruce Mendelsohn April 2, 2013

Using Social Media to Sustain and Strengthen Your Program Relationships Social media interaction and engagement is about more than the tactics or tools. Experts agree that one of the most effective uses of social media is to build and deepen relationships with customers, and I use that mantra to guide my social media...

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Influencers and Brand Advocates

By Stephanie Hatch Leishman August 10, 2012

There are two specific groups with whom you should be cultivating relationships to more effectively reach your target audience: influencers and brand advocates. Part of reaching out to a large audience involves reaching out to key influencers and brand advocates who in turn reach specific groups of people with their...

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Older Adults and Social Media

By Stephanie Hatch Leishman July 17, 2012

The Pew Internet & American Life Project published the report "Older Adults and Social Media" after interviewing 2,254 adults. According to the research, as of April 2012, 53% of American adults ages 65 and older use the internet or email as of February 2012, one third (34%) of internet users 65 and older use...

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Want more engagement? Dig deeper!

By Stephanie Hatch Leishman July 6, 2012

It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement' – more likes, more comments, more submissions, more LOLs, more activity in general. However, don't stop at the buzzword with your social media strategy. Dig deeper. What kind of engagement - or engagers...

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LinkedIn Groups: Should Mine Be Closed or Open?

By Stephanie Hatch Leishman May 31, 2012

When you join a group on LinkedIn, you will notice that you have the option to display the logo for that group on your LinkedIn profile. This public display of groups differs from Facebook, which displays your groups just for you on your home page and all likes under one tab on the profile. LinkedIn, however, displays...

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Does Your Department Take the 'Social' Out of Social Media?

By Stephanie Hatch Leishman May 9, 2012

It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...

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Direct Marketing and Nanotargeting

By Stephanie Hatch Leishman May 1, 2012

Today I noticed books at discount prices placed outside the MIT Press. One title caught my eye. It is Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow. There are some relevant learnings I am gaining from this book. It was written in 2006; to give you a sense of how old that is in social media...

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