A blog for social media communicators at MIT



4 Benefits of Joining Twitter Chats

By Stephanie Hatch Leishman April 17, 2012

A few Tuesdays ago I participated in the weekly Twitter chat called #influencechat. We discussed disruption and innovation (concepts made popular by Clayton Christensen, @claychristensen, a well-known professor at Harvard Business School @HarvardBiz). After debating the difference between the two terms, we discussed...

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The Five Ws

By Stephanie Hatch Leishman February 24, 2012

This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The 5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What, Where, When, and hoW. I challenge you to answer the following questions for your department. Who  Who is your audience? Who are...

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