A blog for social media communicators at MIT


case studies

Building a Following on Snapchat

By Kellen Manning April 28, 2016

Due to Snapchat not providing definitive total audience numbers, this is not a definitive case study. It’s more or less, me trying something with my channel and providing conclusions. What do I know for sure? As of May 2015, the Division of Student Life’s Snapchat account (MIT Student Life) amassed over 1000...

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By Stephanie Hatch Leishman June 30, 2015

In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was proposed was #MITmemories. It seemed like a straightforward choice, but “memory” was a word overused in alumni and graduation...

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By Stephanie Hatch Leishman August 28, 2014

South by Southwest, usually referred to as SXSW, is an annual music, film, and interactive conference and festival held in Austin, Texas. The “interactive” portion usually goes by the hashtag #SXSWi on Twitter, and while music and film are a big part of the event, the interactive part features the creativity of gaming...

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Validation as Part of Social Media Customer Service

By Stephanie Hatch Leishman March 24, 2014

While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will be much more difficult to use social in this way. Why? Because producing one-way content is easier than dealing with a two-way...

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Google+ for Higher Ed

By Stephanie Hatch Leishman September 17, 2013

MIT has a large Google+ following, to its main page as well as its many departments, e.g.,: Alumni Association, Computer Science and Artificial Intelligence Laboratory, Center for Civic Media, MIT Energy Initiative, and Earth, Atmospheric, and Planetary Sciences. Earlier this month, those of us who manage Google+...

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MIT Commencement 2013

By Stephanie Hatch Leishman June 12, 2013

This year, Commencement was as great as ever, although the weather was wetter than usual. Hundreds of people posted about Commencement to different social media networks to share their experiences. I compiled the best tweets, photo, video, links, etc. on Storify: Are You Ready for Commencement? Doctoral Hooding...

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"Meltdown": A Twitter Case Study

By Stephanie Hatch Leishman December 20, 2012

"Meltdown," a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It's like listening in on what people are saying to each other about a particular topic. Between October...

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Repurposing Content for Social Media

By Stephanie Hatch Leishman December 10, 2012

Academic departments produce a lot of content. Faculty members are always writing and teaching, academic departments are producing communications materials in various print and digital formats, and campus services have marketing materials on hand. A lot of the content you are already producing can be posted to social...

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Election 2012: Twitter and Infographics

By Stephanie Hatch Leishman November 9, 2012

Yesterday I watched Twitter, especially observing tweets using the hashtag #election2012. A lot of people expressed their political beliefs via Twitter, making the social network an important place for debate and discussion. I was surprised to see such a difference between the Obama and Romney Twitter campaigns during...

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Inauguration of L. Rafael Reif, MIT's 17th President

By Stephanie Hatch Leishman October 3, 2012

On Friday, September 21, 2012, the MIT community celebrated the inauguration of L. Rafael Reif as MIT's 17th president. You can watch the inaugural address or read about it and view photos. We decided on a hashtag that reflected the theme: #oneMIT. This hashtag was featured on the inauguration website as well as on...

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