A blog for social media communicators at MIT



What You Need to Know About Social Media Analytics Tools

By Jenny Li Fowler September 21, 2016

I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...

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Periscope: What We've Learned So Far

By Stephanie Hatch Leishman, Emer Garland July 30, 2015

We recently launched MIT on Periscope, which is a new social network for live video streaming. We have done a few scopes (shorthand for a Periscope video), so let us share our learnings with those of you who are also just getting started.  1. Periscope is super new, so experimentation with the platform is expected. ...

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Applying Youtility to Pinterest

By Esther Wallace April 16, 2015

A previous post by Stephanie Leishman and the overall discussion on Youtility inspired us at MIT Recreation to ask ourselves the question “How can our social media be more useful to our audience?”  What better place to start answering this question than with Pinterest, a platform designed for exploration and...

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The New MIT Connect

By Stephanie Hatch Leishman September 3, 2014

MIT Connect allows the world to explore MIT through social media. It was first launched in 2012 (read the MIT news article), with two main pages: the home page and the blog. The home page featured a header of recent social media posts, a “discover” section featuring suggested profiles of MIT departments on social...

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Curated content about curated content

By Stephanie Hatch Leishman March 1, 2013

Curation is an effective and unique content type. Pawan Deshpande says content curation is "the process of finding, organizing and sharing online content." In its very basic definition, curation is using your expertise in a field to gather great content around a specific theme and present that content in a way that...

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Repurposing Content for Social Media

By Stephanie Hatch Leishman December 10, 2012

Academic departments produce a lot of content. Faculty members are always writing and teaching, academic departments are producing communications materials in various print and digital formats, and campus services have marketing materials on hand. A lot of the content you are already producing can be posted to social...

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Time Management for Social Media

By Stephanie Hatch Leishman October 17, 2012

Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...

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Don't send Facebook posts directly to Twitter

By Stephanie Hatch Leishman September 4, 2012

When it comes to automating posts, you might consider sending the post from the platform with the most limitations and automate from there. Otherwise, you run into trouble. For example, if you are sending posts from Facebook to Twitter automatically, posts will appear truncated on Twitter because Twitter's character...

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Photography and Social Media: Quality is Important

By Stephanie Hatch Leishman July 9, 2012

Social media isn't just text-based anymore. Audio and visual content are a significant part of the social networking experience. Platforms such as Instagram and Flickr are increasingly popular. Therefore, posting visual content can be powerful and beneficial for your department if it is done well. Social media...

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Tweeter's Block

By Stephanie Hatch Leishman June 19, 2012

You're posting for your department and you can't think of anything interesting to tweet. In essence, you have Tweeter's block. Remember, your department is bustling with activity - this is MIT! Inventions, research, hacks, socials, conversations, innovations, awards, news. There is a lot going on. Your audience is...

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