A blog for social media communicators at MIT




By Stephanie Hatch Leishman June 30, 2015

In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was proposed was #MITmemories. It seemed like a straightforward choice, but “memory” was a word overused in alumni and graduation...

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Case Study: Hosting the #MITAlum Twitter Chat

By Nicole Morell December 15, 2014

In October, the MIT Alumni Association hosted the #MITAlum Twitter chat “MIT Alumni and the Final Frontier.” This chat featured six alumni working in space exploration and tied in with AeroAstro’s Centennial celebration. This chat had big levels of engagement, high numbers of alumni taking part, and reached over 80,...

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Q&A with Kellen Manning

By Stephanie Hatch Leishman April 29, 2014

I approached Kellen Manning a week ago to see if he’d be willing to answer some questions about his work. Kellen manages social media for MIT’s Division of Student Life. Kellen, what’s the hardest part of managing social media for your department? Probably the fact that before I got here social media in my department...

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Validation as Part of Social Media Customer Service

By Stephanie Hatch Leishman March 24, 2014

While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will be much more difficult to use social in this way. Why? Because producing one-way content is easier than dealing with a two-way...

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What Kind of Experience Does Your Content Provide?

By Scott Murray March 7, 2014

There’s more to meeting audience needs than providing the right information. Medill on Media Engagement (by Northwestern’s Medill School of Journalism) organizes content creation around a core question: What kind of experience does your content provide? Through their study of media engagement, Medill scholars have...

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Sharpen Your Social Media Savvy in 60 Minutes per Week… Or Shorter

By Bruce Mendelsohn April 2, 2013

Using Social Media to Sustain and Strengthen Your Program Relationships Social media interaction and engagement is about more than the tactics or tools. Experts agree that one of the most effective uses of social media is to build and deepen relationships with customers, and I use that mantra to guide my social media...

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Want more engagement? Dig deeper!

By Stephanie Hatch Leishman July 6, 2012

It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement' – more likes, more comments, more submissions, more LOLs, more activity in general. However, don't stop at the buzzword with your social media strategy. Dig deeper. What kind of engagement - or engagers...

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Tweeter's Block

By Stephanie Hatch Leishman June 19, 2012

You're posting for your department and you can't think of anything interesting to tweet. In essence, you have Tweeter's block. Remember, your department is bustling with activity - this is MIT! Inventions, research, hacks, socials, conversations, innovations, awards, news. There is a lot going on. Your audience is...

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Ask Questions

By Stephanie Hatch Leishman May 24, 2012

Content isn't just about broadcasting news and information about your department. If so, it's not social media. It's just media (see Does Your Department Take the 'Social' Out of Social Media?). There are other types of content out there and one of these types is the asking of questions. Questions are an important...

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Does Your Department Take the 'Social' Out of Social Media?

By Stephanie Hatch Leishman May 9, 2012

It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...

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