A blog for social media communicators at MIT



Interview with Zach Church

By Stephanie Hatch Leishman February 6, 2015

As associate director of news, Zach Church manages news and content for the MIT Sloan School of Management. He also oversees social media management and strategy, so I asked him about his experiences with social media, how he reports on analytics, and how he has changed the way he manages content. What is your...

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Q&A with Kellen Manning

By Stephanie Hatch Leishman April 29, 2014

I approached Kellen Manning a week ago to see if he’d be willing to answer some questions about his work. Kellen manages social media for MIT’s Division of Student Life. Kellen, what’s the hardest part of managing social media for your department? Probably the fact that before I got here social media in my department...

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HootSuite: How to Automatically Send RSS Content to Social Media Accounts

By Stephanie Hatch Leishman April 26, 2012

When you're overwhelmed as a communicator, automation can be key. This post deals with taking the new content of an existing RSS feed and sending it automatically to social media platforms such as Facebook, Twitter, and LinkedIn. Let's say, for example, that MIT News often writes articles about your department, and...

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