A blog for social media communicators at MIT

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MIT Commencement 2015

By Stephanie Hatch Leishman July 28, 2015

I took what I learned from the past few years and applied the learnings to our social media efforts for this year's Commencement week. We received great engagement on MIT's social channels.  The hashtag At MIT, we used the hashtag #MIT2015, which followed our usual pattern: MIT and the year of the graduating class. I...

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#alwaysMIT

By Stephanie Hatch Leishman June 30, 2015

In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was proposed was #MITmemories. It seemed like a straightforward choice, but “memory” was a word overused in alumni and graduation...

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Interview with Zach Church

By Stephanie Hatch Leishman February 6, 2015

As associate director of news, Zach Church manages news and content for the MIT Sloan School of Management. He also oversees social media management and strategy, so I asked him about his experiences with social media, how he reports on analytics, and how he has changed the way he manages content. What is your...

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Q&A with Liz Woodward

By Stephanie Hatch Leishman May 2, 2014

Liz Woodward manages social media for MIT’s Office of the Arts, more fondly known as Arts at MIT. MIT is a very creative place, and Liz manages social media content that highlights the Institute's juxtaposition of science and art. I asked Liz a few questions about her job.  How long have you been managing your...

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Validation as Part of Social Media Customer Service

By Stephanie Hatch Leishman March 24, 2014

While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will be much more difficult to use social in this way. Why? Because producing one-way content is easier than dealing with a two-way...

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CPS Presentations for Spring 2014

By Bara Blender February 19, 2014

Communication Production Services invites MIT communications staff to attend our spring presentations. Registration is required, and the location will be provided upon confirmation. Social Media for Events March 12, 2014 2:30-3:30 p.m. With social media, you can feel the pulse of an event and listen in on the many...

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How Colleges and Universities Use Instagram

By Stephanie Hatch Leishman July 1, 2013

  Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher education instagramming. These methods are not only for main university accounts, but can be used by specific departments, labs,...

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Use IFTTT for Automatic Content Archival

By Stephanie Hatch Leishman August 27, 2012

IFTTT ("if this then that") is an automation tool that allows you to make "recipes" consisting of triggers. Here's how it works. You register all your social (and other internet-based) accounts with IFTTT. Then you can make a recipe, such as "whenever I get tagged on Facebook, send me an email." You can use this tool...

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Photography and Social Media: Quality is Important

By Stephanie Hatch Leishman July 9, 2012

Social media isn't just text-based anymore. Audio and visual content are a significant part of the social networking experience. Platforms such as Instagram and Flickr are increasingly popular. Therefore, posting visual content can be powerful and beneficial for your department if it is done well. Social media...

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