A blog for social media communicators at MIT



LinkedIn Groups: Should Mine Be Closed or Open?

By Stephanie Hatch Leishman May 31, 2012

When you join a group on LinkedIn, you will notice that you have the option to display the logo for that group on your LinkedIn profile. This public display of groups differs from Facebook, which displays your groups just for you on your home page and all likes under one tab on the profile. LinkedIn, however, displays...

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HootSuite: How to Automatically Send RSS Content to Social Media Accounts

By Stephanie Hatch Leishman April 26, 2012

When you're overwhelmed as a communicator, automation can be key. This post deals with taking the new content of an existing RSS feed and sending it automatically to social media platforms such as Facebook, Twitter, and LinkedIn. Let's say, for example, that MIT News often writes articles about your department, and...

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Advertising: Facebook vs. LinkedIn

By Stephanie Hatch Leishman March 21, 2012

Update (7/17/14): Some of this information may be out of date. A great way to target people is to place ads on social networks where the most people can be found. Ads on LinkedIn and on Facebook can be successful when worded effectively, targeted correctly, and timed well. Here are a few comparisons of the two...

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13 Tips for Using Social Media at Your Next Conference

By Stephanie Hatch Leishman March 13, 2012

A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help to reach goals they have for their events. I always say figure out your goals before your tactics. The below are some tactics...

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