A blog for social media communicators at MIT




By Stephanie Hatch Leishman January 7, 2013

Update (7/17/14): Snip.it is no longer an available service. The URL redirects to the Yahoo Tech news home page. Have you found a network similar to Snip.it, as described in the post below? Share in the comments! Update (1/24/13): Snip.it is joining forces with Yahoo. Profiles are not accessible during this...

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Does Your Department Take the 'Social' Out of Social Media?

By Stephanie Hatch Leishman May 9, 2012

It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...

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By Stephanie Hatch Leishman March 28, 2012

Do you want to collaborate with others across the Institute who may work in another department? Try Yammer, an enterprise social network. MIT has its own closed group within Yammer, which is only open for those with mit.edu email addresses. On Yammer you can: network with others at MIT (you can follow others) discuss...

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7 Ways to Get the Most Out of Twitter

By Stephanie Hatch Leishman March 19, 2012

Last week I listened to a Mediabistro presentation by Lauren Dugan, editor of AllTwitter.com. She listed seven ways to get the most out of 140 characters: Branding and visibility Customer support Customer outreach/feedback Networking Internal communication Generating leads Supporting other online presences Lauren also...

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13 Tips for Using Social Media at Your Next Conference

By Stephanie Hatch Leishman March 13, 2012

A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help to reach goals they have for their events. I always say figure out your goals before your tactics. The below are some tactics...

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Dan Zarrella: 13 Takeaways

By Stephanie Hatch Leishman March 6, 2012

Today we had the opportunity to have Dan Zarrella present The Science of Social Media at MIT. Being an institution of higher learning that especially loves science, MIT was pleased to welcome Dan. In his presentation, Dan did some myth busting and gave us some takeaways. Here's a taste of what we enjoyed: Myths: Ideas...

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