A blog for social media communicators at MIT


listening strategies

What You Need to Know About Social Media Analytics Tools

By Jenny Li Fowler September 21, 2016

I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...

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Time Management for Social Media

By Stephanie Hatch Leishman October 17, 2012

Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...

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Does Your Department Take the 'Social' Out of Social Media?

By Stephanie Hatch Leishman May 9, 2012

It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...

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7 Ways Social Media Impacts Organizations

By Stephanie Hatch Leishman March 30, 2012

I am reading Social Media ROI by Olivier Blanchard. In one section (pages 116-119), Blanchard addresses social media's general impact. He lists seven areas that affect organizations: 1. Velocity has accelerated No longer 24/7, but 60/60/24/7 2. Awareness is no longer passive "Inbound communications must now become as...

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Twitter Lists: How Others Define You

By Stephanie Hatch Leishman February 13, 2012

One benefit of social media is the ability to see how others view your organization without having to send out a survey. To figure out how Twitter users view your organization, you can use Twitter lists. Go to your Twitter profile and click on the 'Lists' link on the left sidebar. All the lists you follow appear. At...

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