A blog for social media communicators at MIT



Why Use Images?

By Stephanie Hatch Leishman May 17, 2013

I'll tell you why. People process visual information faster. Some concepts are better explained by an image than by text. Posts with images usually get more engagement. Images generally take up more space in the news feed. Images interrupt long passages of text in a good way. Pages on your website that don't have...

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Direct Marketing and Nanotargeting

By Stephanie Hatch Leishman May 1, 2012

Today I noticed books at discount prices placed outside the MIT Press. One title caught my eye. It is Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow. There are some relevant learnings I am gaining from this book. It was written in 2006; to give you a sense of how old that is in social media...

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