A blog for social media communicators at MIT



Reporting On Your Social Media Analytics

By Stephanie Hatch Leishman February 6, 2013

If you manage social media accounts for your department or school, you should be regularly and consistently looking at your analytics. Pull and file reports so you can evaluate changes over time. How often should I pull reports? How often you pull reports should depend upon how often you meet with your supervisor/team...

Read the Post

Track Successes and Failures

By Stephanie Hatch Leishman September 6, 2012

A big part of ongoing social media success is to acknowledge and keep track of your successes and failures. When you publish a piece of content that gets a positive - or negative - reaction, many more comments than usual, or more shares than you've gotten before, make sure to take a screenshot, favorite positive...

Read the Post

Twitter Lists: How Others Define You

By Stephanie Hatch Leishman February 13, 2012

One benefit of social media is the ability to see how others view your organization without having to send out a survey. To figure out how Twitter users view your organization, you can use Twitter lists. Go to your Twitter profile and click on the 'Lists' link on the left sidebar. All the lists you follow appear. At...

Read the Post