A blog for social media communicators at MIT



37 Ways MIT Uses Yammer

By Stephanie Hatch Leishman January 22, 2013

Yammer is an enterprise social platform being used by a few thousand employees at MIT for networking, project management, faculty-student collaboration, teamwork, onboarding, learning, talent management, team formation, and more. Here is a list of actions we take on Yammer. Word of advice: Yammer is as awesome as you...

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Personal vs. Department Identity in Social Media

By Stephanie Hatch Leishman January 15, 2013

A few days ago I received an email from a colleague who manages social media for an MIT program. She wrote, "One thing that really confuses me is how to brand myself in relationship to [the program]. People reach me more than others via [the program's] social media accounts. Sometimes people ask 'Who is behind this...

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By Stephanie Hatch Leishman January 7, 2013

Update (7/17/14): Snip.it is no longer an available service. The URL redirects to the Yahoo Tech news home page. Have you found a network similar to Snip.it, as described in the post below? Share in the comments! Update (1/24/13): Snip.it is joining forces with Yahoo. Profiles are not accessible during this...

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Avoid Getting Overwhelmed: Make Social Media Work For You

By Stephanie Hatch Leishman June 27, 2012

I find that there's an interesting divide in mindsets when it comes to social media as tools. Which camp do you fall in? Do you just use social media haphazardly, or are you making these tools work for you in some way? Is social media: a necessary evil that provides little benefit, an unnecessary evil, or a vital...

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LinkedIn Groups: Should Mine Be Closed or Open?

By Stephanie Hatch Leishman May 31, 2012

When you join a group on LinkedIn, you will notice that you have the option to display the logo for that group on your LinkedIn profile. This public display of groups differs from Facebook, which displays your groups just for you on your home page and all likes under one tab on the profile. LinkedIn, however, displays...

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By Stephanie Hatch Leishman March 28, 2012

Do you want to collaborate with others across the Institute who may work in another department? Try Yammer, an enterprise social network. MIT has its own closed group within Yammer, which is only open for those with mit.edu email addresses. On Yammer you can: network with others at MIT (you can follow others) discuss...

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