A blog for social media communicators at MIT



Inauguration of L. Rafael Reif, MIT's 17th President

By Stephanie Hatch Leishman October 3, 2012

On Friday, September 21, 2012, the MIT community celebrated the inauguration of L. Rafael Reif as MIT's 17th president. You can watch the inaugural address or read about it and view photos. We decided on a hashtag that reflected the theme: #oneMIT. This hashtag was featured on the inauguration website as well as on...

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Does Your Department Take the 'Social' Out of Social Media?

By Stephanie Hatch Leishman May 9, 2012

It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...

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Social Media on a Shoestring

By Stephanie Hatch Leishman March 8, 2012

In last week's seminar, I presented on how to use limited resources when managing social media for a department at MIT. I discussed strategy vs. tactics, types of content, and tools for streamlining your efforts when you're shoestringing it. Watch the screencast version on TechTV. Please comment! You can comment on...

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New Facebook Pages

By Stephanie Hatch Leishman March 1, 2012

Facebook is allowing pages to take on the new Timeline layout. Read about the news in PCWorld and CNET. Mashable can tell you six big changes that will affect your page. The biggest difference you'll see right away is the cover image. The profile image is a small square and overlaps partially on top of the cover image...

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