A blog for social media communicators at MIT



How Colleges and Universities Use Instagram

By Stephanie Hatch Leishman July 1, 2013

  Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher education instagramming. These methods are not only for main university accounts, but can be used by specific departments, labs,...

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Why Use Images?

By Stephanie Hatch Leishman May 17, 2013

I'll tell you why. People process visual information faster. Some concepts are better explained by an image than by text. Posts with images usually get more engagement. Images generally take up more space in the news feed. Images interrupt long passages of text in a good way. Pages on your website that don't have...

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CPS Photo Library

By Tom Pixton November 16, 2012

Are you looking for compelling MIT photos to help your department’s next communication project? Communication Production Services’ photo library, hosted on Flickr, features students, buildings, labs and campus life, in addition to a collection of historical photos courtesy of the Museum and Libraries Archives. The...

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Photography and Social Media: Quality is Important

By Stephanie Hatch Leishman July 9, 2012

Social media isn't just text-based anymore. Audio and visual content are a significant part of the social networking experience. Platforms such as Instagram and Flickr are increasingly popular. Therefore, posting visual content can be powerful and beneficial for your department if it is done well. Social media...

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Want more engagement? Dig deeper!

By Stephanie Hatch Leishman July 6, 2012

It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement' – more likes, more comments, more submissions, more LOLs, more activity in general. However, don't stop at the buzzword with your social media strategy. Dig deeper. What kind of engagement - or engagers...

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