A blog for social media communicators at MIT



Where to Start with Facebook Insights

By Stephanie Hatch Leishman October 28, 2013

Last week I gave a presentation called Introduction to Facebook Insights. Insights can sometimes be overwhelming when you're first learning to use it, so I explained how to start in a few steps: Understand metrics terms. Learn what "Reach" and "Engaged" mean. Learn to tell the difference between Page metrics and Post...

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Sharpen Your Social Media Savvy in 60 Minutes per Week… Or Shorter

By Bruce Mendelsohn April 2, 2013

Using Social Media to Sustain and Strengthen Your Program Relationships Social media interaction and engagement is about more than the tactics or tools. Experts agree that one of the most effective uses of social media is to build and deepen relationships with customers, and I use that mantra to guide my social media...

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Time Management for Social Media

By Stephanie Hatch Leishman October 17, 2012

Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...

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Want more engagement? Dig deeper!

By Stephanie Hatch Leishman July 6, 2012

It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement' – more likes, more comments, more submissions, more LOLs, more activity in general. However, don't stop at the buzzword with your social media strategy. Dig deeper. What kind of engagement - or engagers...

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