A blog for social media communicators at MIT



Quora: How Ashton Kutcher, Joi Ito, and Drew Houston Respond

By Stephanie Hatch Leishman August 16, 2013

Ashton Kutcher and Joi Ito Jobs, the movie about Steve Jobs, hits theaters today. People are wondering how well Ashton Kutcher plays the lead role, and this question showed up on Quora: "How did Ashton Kutcher prepare for his role as Steve Jobs in the new movie Jobs?" Although the question was asked in the third...

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37 Ways MIT Uses Yammer

By Stephanie Hatch Leishman January 22, 2013

Yammer is an enterprise social platform being used by a few thousand employees at MIT for networking, project management, faculty-student collaboration, teamwork, onboarding, learning, talent management, team formation, and more. Here is a list of actions we take on Yammer. Word of advice: Yammer is as awesome as you...

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Four Digital Strategy Essentials

By Stephanie Hatch Leishman November 21, 2012

In October I attended a presentation by Russ Moorehead, vice president of Global Digital Operations and Strategy at Estée Lauder Companies. He mentioned that for Estée Lauder you can't have a better experience than sitting in front of an actual makeup artist, so the question that arises is how the digital experience...

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Ask Questions

By Stephanie Hatch Leishman May 24, 2012

Content isn't just about broadcasting news and information about your department. If so, it's not social media. It's just media (see Does Your Department Take the 'Social' Out of Social Media?). There are other types of content out there and one of these types is the asking of questions. Questions are an important...

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By Stephanie Hatch Leishman March 28, 2012

Do you want to collaborate with others across the Institute who may work in another department? Try Yammer, an enterprise social network. MIT has its own closed group within Yammer, which is only open for those with mit.edu email addresses. On Yammer you can: network with others at MIT (you can follow others) discuss...

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The Five Ws

By Stephanie Hatch Leishman February 24, 2012

This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The 5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What, Where, When, and hoW. I challenge you to answer the following questions for your department. Who  Who is your audience? Who are...

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