A blog for social media communicators at MIT




By Stephanie Hatch Leishman January 15, 2015

This past fall, I attended a presentation by Jay Baer in which he talked about “Youtility.” Marketing and customer service are colliding, and less than half of the public trusts advertising, according to Baer. As I listened to him describe the state of advertising, one statement stuck out. He said, “Stop trying to be...

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