A blog for social media communicators at MIT



Building a Following on Snapchat

By Kellen Manning April 28, 2016

Due to Snapchat not providing definitive total audience numbers, this is not a definitive case study. It’s more or less, me trying something with my channel and providing conclusions. What do I know for sure? As of May 2015, the Division of Student Life’s Snapchat account (MIT Student Life) amassed over 1000...

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Snapchat Case Study: Or, How We Learned to Love the Sticker

By Kellen Manning, Joe Johnson March 31, 2015

Our goal as members of the Division of Student Life communications team is to show that MIT has a thriving, vibrant community full of activities and events, and to illustrate it in a way that is student engaged and student driven. Springfest is no exception. It is one of the biggest events hosted by the Undergraduate...

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