A blog for social media communicators at MIT

Tag

social media

What You Need to Know About Social Media Analytics Tools

By Jenny Li Fowler September 21, 2016

I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...

Read the Post

Why Use Images?

By Stephanie Hatch Leishman May 17, 2013

I'll tell you why. People process visual information faster. Some concepts are better explained by an image than by text. Posts with images usually get more engagement. Images generally take up more space in the news feed. Images interrupt long passages of text in a good way. Pages on your website that don't have...

Read the Post