A blog for social media communicators at MIT

Tag

strategy

What You Need to Know About Social Media Analytics Tools

By Jenny Li Fowler September 21, 2016

I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...

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What Kind of Experience Does Your Content Provide?

By Scott Murray March 7, 2014

There’s more to meeting audience needs than providing the right information. Medill on Media Engagement (by Northwestern’s Medill School of Journalism) organizes content creation around a core question: What kind of experience does your content provide? Through their study of media engagement, Medill scholars have...

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CPS Presentations for Spring 2014

By Bara Blender February 19, 2014

Communication Production Services invites MIT communications staff to attend our spring presentations. Registration is required, and the location will be provided upon confirmation. Social Media for Events March 12, 2014 2:30-3:30 p.m. With social media, you can feel the pulse of an event and listen in on the many...

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The Obsession with Best Practices

By Stephanie Hatch Leishman January 29, 2014

One of the best blog posts I’ve read this month is "Digital labor ou digital volunteer? Marx à l’heure du web 2.0” by Sylvain Léauthier. He argues that the world of personal and professional marketing on the social web has become obsessed with best practices. In this article, Léauthier says (translated from French): "...

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Time Management for Social Media

By Stephanie Hatch Leishman October 17, 2012

Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...

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Want more engagement? Dig deeper!

By Stephanie Hatch Leishman July 6, 2012

It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement' – more likes, more comments, more submissions, more LOLs, more activity in general. However, don't stop at the buzzword with your social media strategy. Dig deeper. What kind of engagement - or engagers...

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Does Your Department Take the 'Social' Out of Social Media?

By Stephanie Hatch Leishman May 9, 2012

It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...

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Social Media on a Shoestring

By Stephanie Hatch Leishman March 8, 2012

In last week's seminar, I presented on how to use limited resources when managing social media for a department at MIT. I discussed strategy vs. tactics, types of content, and tools for streamlining your efforts when you're shoestringing it. Watch the screencast version on TechTV. Please comment! You can comment on...

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The Five Ws

By Stephanie Hatch Leishman February 24, 2012

This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The 5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What, Where, When, and hoW. I challenge you to answer the following questions for your department. Who  Who is your audience? Who are...

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