A blog for social media communicators at MIT



Building a Following on Snapchat

By Kellen Manning April 28, 2016

Due to Snapchat not providing definitive total audience numbers, this is not a definitive case study. It’s more or less, me trying something with my channel and providing conclusions. What do I know for sure? As of May 2015, the Division of Student Life’s Snapchat account (MIT Student Life) amassed over 1000...

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Snapchat Case Study: Or, How We Learned to Love the Sticker

By Kellen Manning, Joe Johnson March 31, 2015

Our goal as members of the Division of Student Life communications team is to show that MIT has a thriving, vibrant community full of activities and events, and to illustrate it in a way that is student engaged and student driven. Springfest is no exception. It is one of the biggest events hosted by the Undergraduate...

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"Meltdown": A Twitter Case Study

By Stephanie Hatch Leishman December 20, 2012

"Meltdown," a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It's like listening in on what people are saying to each other about a particular topic. Between October...

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By Stephanie Hatch Leishman February 22, 2012

'Meme' is a short version of mimeme, meaning an imitation. It's a replicating concept, idea, or style that is propagated and evolves along the way. It usually takes the form of a parody or involves using a recognizable image/phrase/etc. and playing with it (a mutating imitation). One great example is the meme...

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