A blog for social media communicators at MIT



Where to Start with Facebook Insights

By Stephanie Hatch Leishman October 28, 2013

Last week I gave a presentation called Introduction to Facebook Insights. Insights can sometimes be overwhelming when you're first learning to use it, so I explained how to start in a few steps: Understand metrics terms. Learn what "Reach" and "Engaged" mean. Learn to tell the difference between Page metrics and Post...

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4 Benefits of Joining Twitter Chats

By Stephanie Hatch Leishman April 17, 2012

A few Tuesdays ago I participated in the weekly Twitter chat called #influencechat. We discussed disruption and innovation (concepts made popular by Clayton Christensen, @claychristensen, a well-known professor at Harvard Business School @HarvardBiz). After debating the difference between the two terms, we discussed...

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Dan Zarrella: 13 Takeaways

By Stephanie Hatch Leishman March 6, 2012

Today we had the opportunity to have Dan Zarrella present The Science of Social Media at MIT. Being an institution of higher learning that especially loves science, MIT was pleased to welcome Dan. In his presentation, Dan did some myth busting and gave us some takeaways. Here's a taste of what we enjoyed: Myths: Ideas...

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The Five Ws

By Stephanie Hatch Leishman February 24, 2012

This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The 5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What, Where, When, and hoW. I challenge you to answer the following questions for your department. Who  Who is your audience? Who are...

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