A blog for social media communicators at MIT



How Colleges and Universities Use Instagram

By Stephanie Hatch Leishman July 1, 2013

  Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher education instagramming. These methods are not only for main university accounts, but can be used by specific departments, labs,...

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Reporting On Your Social Media Analytics

By Stephanie Hatch Leishman February 6, 2013

If you manage social media accounts for your department or school, you should be regularly and consistently looking at your analytics. Pull and file reports so you can evaluate changes over time. How often should I pull reports? How often you pull reports should depend upon how often you meet with your supervisor/team...

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By Stephanie Hatch Leishman May 2, 2012

Storify is a cool way to archive posts from different platforms into one 'digital newspaper', especially if you want to gather everything people have been posting about a particular subject and use it to tell a story. Here's how to make your own: 1. Sign up for an account on Storify.com. 2. Click on 'Create Story'. 3...

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By Stephanie Hatch Leishman February 22, 2012

'Meme' is a short version of mimeme, meaning an imitation. It's a replicating concept, idea, or style that is propagated and evolves along the way. It usually takes the form of a parody or involves using a recognizable image/phrase/etc. and playing with it (a mutating imitation). One great example is the meme...

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The Hashtag (#)

By Stephanie Hatch Leishman February 9, 2012

The # symbol, or 'hashtag' is used in Twitter. A hashtag shows that a tweet relates to a certain category or event. When a hashtag is used by a large number of users, it can become a trending topic. The hashtag has many creative uses; it is most commonly used for events, topics, and public chats. For example, a group...

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