A blog for social media communicators at MIT




By Jenny Li Fowler May 20, 2016

The Century in Cambridge celebration marked the 100th anniversary of MIT’s move from Boston to Cambridge in 1916, and events were planned for most of the spring. We wanted to share our festivities with the rest of the world, so we created the hashtag #MIT02139 (MIT + the campus’s zip code) to support the celebration...

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By Stephanie Hatch Leishman June 30, 2015

In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was proposed was #MITmemories. It seemed like a straightforward choice, but “memory” was a word overused in alumni and graduation...

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Interview with Nicole Morell

By Stephanie Hatch Leishman March 9, 2015

Nicole Morell is the MIT Alumni Association’s social media community manager. She manages day-to-day social media and writes for the Slice of MIT blog. Nicole shares her insights into her favorite social network, as well as the challenges and successes she’s had on the job.  What is your favorite social network and...

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Case Study: Hosting the #MITAlum Twitter Chat

By Nicole Morell December 15, 2014

In October, the MIT Alumni Association hosted the #MITAlum Twitter chat “MIT Alumni and the Final Frontier.” This chat featured six alumni working in space exploration and tied in with AeroAstro’s Centennial celebration. This chat had big levels of engagement, high numbers of alumni taking part, and reached over 80,...

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Case Study: Social Media at the CAST Symposium

By Elizabeth Woodward December 2, 2014

The MIT Center for Art, Science & Technology hosted “Seeing / Sounding / Sensing,” an intensive two-day symposium that invited creative artists to join with philosophers, cognitive neuroscientists, anthropologists, historians and scholars from a range of disciplines in an open-ended discussion about knowledge...

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Hosting a Bilingual Twitter Chat

By Nse Umoh Esema September 23, 2014

On September 5, MIT’s Community Innovators Lab (@MITCoLab) co-facilitated a bilingual Twitter chat with its innovation school, Escuela de Innovación Comunitaria (@InnovacionC). The topic of the chat was leveraging ethnic identity to build community power. Along with a local partner, Manos Visibles, MIT CoLab recently...

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Remove "Check Out" From Your Social Media Vocabulary

By Stephanie Hatch Leishman June 2, 2014

Yes, it’s my pet peeve. It’s the use of the phrase “check out.” The phrase isn’t inherently good or bad; what really stands out is its overuse as a sign of vocabulary laziness. In the past 30 days, 10 million tweets used the phrase “check out.” I’ve included some examples below, with the number of times each phrase...

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Q&A with Kellen Manning

By Stephanie Hatch Leishman April 29, 2014

I approached Kellen Manning a week ago to see if he’d be willing to answer some questions about his work. Kellen manages social media for MIT’s Division of Student Life. Kellen, what’s the hardest part of managing social media for your department? Probably the fact that before I got here social media in my department...

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"Meltdown": A Twitter Case Study

By Stephanie Hatch Leishman December 20, 2012

"Meltdown," a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It's like listening in on what people are saying to each other about a particular topic. Between October...

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Election 2012: Twitter and Infographics

By Stephanie Hatch Leishman November 9, 2012

Yesterday I watched Twitter, especially observing tweets using the hashtag #election2012. A lot of people expressed their political beliefs via Twitter, making the social network an important place for debate and discussion. I was surprised to see such a difference between the Obama and Romney Twitter campaigns during...

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