A Tour of the New Facebook Insights

July 26, 2013

Facebook is rolling out new Insights. The improvements are apparent in the new design and layout. Insights now includes a dashboard with the following tabs: Overview, Page, Posts, People. Screenshot of Facebook Insights Overview


In the overview, you can view how your page is doing in likes, general reach, and engagement. Under this, Insights shows your most recent posts and how they are doing, which can be filtered by type, targeting, reach, and engagement (similar to the former Insights layout).


In the Page tab, you can use two sliders to adjust the time period for which you'd like analytics. The charts below change as you adjust the sliders. In this tab you can view your page likes, post reach, and page visits. Facebook Insights Page Tab


More charts are included in the Posts tab to show all your posts and how they did, when your fans are online (by day of the week and by time of day), and how well your posts are doing by type (e.g., image, link, etc.).


In the People tab you get to see who is engaging with your page by age and gender (and a comparison with all of Facebook); by geography and language; and also by fans, people reached, and people engaged.

Export data

You can still export data in the same way as you could with the old Insights.

Posted By
Stephanie Hatch Leishman

Stephanie Hatch Leishman

Former MIT Social Media Strategist

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