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A Tour of the New Facebook Insights

Facebook is rolling out new Insights. The improvements are apparent in the new design and layout. Insights now includes a dashboard with the following tabs: Overview, Page, Posts, People.

Screenshot of Facebook Insights Overview

Overview

In the overview, you can view how your page is doing in likes, general reach, and engagement. Under this, Insights shows your most recent posts and how they are doing, which can be filtered by type, targeting, reach, and engagement (similar to the former Insights layout).

Page

In the Page tab, you can use two sliders to adjust the time period for which you’d like analytics. The charts below change as you adjust the sliders. In this tab you can view your page likes, post reach, and page visits.

Facebook Insights Page Tab

Posts

More charts are included in the Posts tab to show all your posts and how they did, when your fans are online (by day of the week and by time of day), and how well your posts are doing by type (e.g., image, link, etc.).

People

In the People tab you get to see who is engaging with your page by age and gender (and a comparison with all of Facebook); by geography and language; and also by fans, people reached, and people engaged.

Export data

You can still export data in the same way as you could with the old Insights.

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3 Comments
  1. Thanks God, the old fluffy metrics are now gone from facebook. Definitely, this new facebook insights layout & design is more visually attractive & engaging than ever before.

  2. Martyn says:

    Thank you for this insight in to FB insights.

    I think the new ‘insights’ available on Facebook are fantastic. I am able to view not only the number of people who have viewed a post – but there gender and location. Thus allowing me to offer even more relevant content on my FB page.

  3. Martyn says:

    Thank you for this insight in to FB insights.

    I think the new ‘insights’ available on Facebook are fantastic. I am able to view not only the number of people who have viewed a post – but there gender and location. Thus allowing me to offer even more relevant content on my FB page.