Stephanie Hatch Leishman

Stephanie Hatch Leishman

Former MIT Social Media Strategist
 

Connect On

How Colleges and Universities Use Instagram

July 1, 2013

  Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher education instagramming. These methods are not only for main university accounts, but can be used by specific departments, labs,...

Read the Post

MIT Commencement 2013

June 12, 2013

This year, Commencement was as great as ever, although the weather was wetter than usual. Hundreds of people posted about Commencement to different social media networks to share their experiences. I compiled the best tweets, photo, video, links, etc. on Storify: Are You Ready for Commencement? Doctoral Hooding...

Read the Post

Why Use Images?

May 17, 2013

I'll tell you why. People process visual information faster. Some concepts are better explained by an image than by text. Posts with images usually get more engagement. Images generally take up more space in the news feed. Images interrupt long passages of text in a good way. Pages on your website that don't have...

Read the Post

Blended RSS Feeds

April 29, 2013

"RSS" is published online content shown a standardized web feed format. An RSS feed syndicates content in such a way that it is readable by "RSS readers," such as Google Reader (which will be discontinued in July, so get your Feedly now). Let's say you have a lot of RSS feeds for your department. For example, the...

Read the Post

Curated content about curated content

March 1, 2013

Curation is an effective and unique content type. Pawan Deshpande says content curation is "the process of finding, organizing and sharing online content." In its very basic definition, curation is using your expertise in a field to gather great content around a specific theme and present that content in a way that...

Read the Post

Reporting On Your Social Media Analytics

February 6, 2013

If you manage social media accounts for your department or school, you should be regularly and consistently looking at your analytics. Pull and file reports so you can evaluate changes over time. How often should I pull reports? How often you pull reports should depend upon how often you meet with your supervisor/team...

Read the Post

37 Ways MIT Uses Yammer

January 22, 2013

Yammer is an enterprise social platform being used by a few thousand employees at MIT for networking, project management, faculty-student collaboration, teamwork, onboarding, learning, talent management, team formation, and more. Here is a list of actions we take on Yammer. Word of advice: Yammer is as awesome as you...

Read the Post

Personal vs. Department Identity in Social Media

January 15, 2013

A few days ago I received an email from a colleague who manages social media for an MIT program. She wrote, "One thing that really confuses me is how to brand myself in relationship to [the program]. People reach me more than others via [the program's] social media accounts. Sometimes people ask 'Who is behind this...

Read the Post

Snip.it

January 7, 2013

Update (7/17/14): Snip.it is no longer an available service. The URL redirects to the Yahoo Tech news home page. Have you found a network similar to Snip.it, as described in the post below? Share in the comments! Update (1/24/13): Snip.it is joining forces with Yahoo. Profiles are not accessible during this...

Read the Post

"Meltdown": A Twitter Case Study

December 20, 2012

"Meltdown," a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It's like listening in on what people are saying to each other about a particular topic. Between October...

Read the Post