Stephanie Hatch Leishman

Stephanie Hatch Leishman

Former MIT Social Media Strategist
 

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Repurposing Content for Social Media

December 10, 2012

Academic departments produce a lot of content. Faculty members are always writing and teaching, academic departments are producing communications materials in various print and digital formats, and campus services have marketing materials on hand. A lot of the content you are already producing can be posted to social...

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Four Digital Strategy Essentials

November 21, 2012

In October I attended a presentation by Russ Moorehead, vice president of Global Digital Operations and Strategy at Estée Lauder Companies. He mentioned that for Estée Lauder you can't have a better experience than sitting in front of an actual makeup artist, so the question that arises is how the digital experience...

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Election 2012: Twitter and Infographics

November 9, 2012

Yesterday I watched Twitter, especially observing tweets using the hashtag #election2012. A lot of people expressed their political beliefs via Twitter, making the social network an important place for debate and discussion. I was surprised to see such a difference between the Obama and Romney Twitter campaigns during...

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Highlights from the Ivy Plus Social Media Conference

October 29, 2012

This past weekend I met in Princeton, New Jersey with colleagues from other universities to talk about social media. Here are some of the highlights from our roundtable discussions. Unique voice: how unique can a university be? Examples of tweeters with non-standard voices: take a look at Father Marquette and Spike...

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Time Management for Social Media

October 17, 2012

Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...

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Inauguration of L. Rafael Reif, MIT's 17th President

October 3, 2012

On Friday, September 21, 2012, the MIT community celebrated the inauguration of L. Rafael Reif as MIT's 17th president. You can watch the inaugural address or read about it and view photos. We decided on a hashtag that reflected the theme: #oneMIT. This hashtag was featured on the inauguration website as well as on...

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Track Successes and Failures

September 6, 2012

A big part of ongoing social media success is to acknowledge and keep track of your successes and failures. When you publish a piece of content that gets a positive - or negative - reaction, many more comments than usual, or more shares than you've gotten before, make sure to take a screenshot, favorite positive...

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Don't send Facebook posts directly to Twitter

September 4, 2012

When it comes to automating posts, you might consider sending the post from the platform with the most limitations and automate from there. Otherwise, you run into trouble. For example, if you are sending posts from Facebook to Twitter automatically, posts will appear truncated on Twitter because Twitter's character...

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Use IFTTT for Automatic Content Archival

August 27, 2012

IFTTT ("if this then that") is an automation tool that allows you to make "recipes" consisting of triggers. Here's how it works. You register all your social (and other internet-based) accounts with IFTTT. Then you can make a recipe, such as "whenever I get tagged on Facebook, send me an email." You can use this tool...

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Avoid Getting Hacked on Twitter

August 20, 2012

Updated July 16, 2014 The difference between spam and hacking when it comes to Twitter is that spam usually comes from a stranger (or from friends who use social media in annoying ways, but that's another issue). Attempts at hacking your account, however, can come from someone you trust, not because that trusted...

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