A blog for social media communicators at MIT



Interview with Nicole Morell

By Stephanie Hatch Leishman March 9, 2015

Nicole Morell is the MIT Alumni Association’s social media community manager. She manages day-to-day social media and writes for the Slice of MIT blog. Nicole shares her insights into her favorite social network, as well as the challenges and successes she’s had on the job.  What is your favorite social network and...

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Curated content about curated content

By Stephanie Hatch Leishman March 1, 2013

Curation is an effective and unique content type. Pawan Deshpande says content curation is "the process of finding, organizing and sharing online content." In its very basic definition, curation is using your expertise in a field to gather great content around a specific theme and present that content in a way that...

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"Meltdown": A Twitter Case Study

By Stephanie Hatch Leishman December 20, 2012

"Meltdown," a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It's like listening in on what people are saying to each other about a particular topic. Between October...

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Use IFTTT for Automatic Content Archival

By Stephanie Hatch Leishman August 27, 2012

IFTTT ("if this then that") is an automation tool that allows you to make "recipes" consisting of triggers. Here's how it works. You register all your social (and other internet-based) accounts with IFTTT. Then you can make a recipe, such as "whenever I get tagged on Facebook, send me an email." You can use this tool...

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