A blog for social media communicators at MIT



How We Use Slack

By Jenny Li Fowler May 11, 2017

MIT has a very collaborative social media community centered around the Social Media Working Group (SMWG). The group is composed of staff who either directly manage a social media platform for an MIT department, lab or center, or manage a person who does. There are currently 150 members on the official list, but I...

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7 Ways Social Media Impacts Organizations

By Stephanie Hatch Leishman March 30, 2012

I am reading Social Media ROI by Olivier Blanchard. In one section (pages 116-119), Blanchard addresses social media's general impact. He lists seven areas that affect organizations: 1. Velocity has accelerated No longer 24/7, but 60/60/24/7 2. Awareness is no longer passive "Inbound communications must now become as...

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