A blog for social media communicators at MIT



Track Successes and Failures

By Stephanie Hatch Leishman September 6, 2012

A big part of ongoing social media success is to acknowledge and keep track of your successes and failures. When you publish a piece of content that gets a positive - or negative - reaction, many more comments than usual, or more shares than you've gotten before, make sure to take a screenshot, favorite positive...

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Use IFTTT for Automatic Content Archival

By Stephanie Hatch Leishman August 27, 2012

IFTTT ("if this then that") is an automation tool that allows you to make "recipes" consisting of triggers. Here's how it works. You register all your social (and other internet-based) accounts with IFTTT. Then you can make a recipe, such as "whenever I get tagged on Facebook, send me an email." You can use this tool...

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