A blog for social media communicators at MIT



Blended RSS Feeds

By Stephanie Hatch Leishman April 29, 2013

"RSS" is published online content shown a standardized web feed format. An RSS feed syndicates content in such a way that it is readable by "RSS readers," such as Google Reader (which will be discontinued in July, so get your Feedly now). Let's say you have a lot of RSS feeds for your department. For example, the...

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HootSuite: How to Automatically Send RSS Content to Social Media Accounts

By Stephanie Hatch Leishman April 26, 2012

When you're overwhelmed as a communicator, automation can be key. This post deals with taking the new content of an existing RSS feed and sending it automatically to social media platforms such as Facebook, Twitter, and LinkedIn. Let's say, for example, that MIT News often writes articles about your department, and...

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